Lead Generation

Organic LinkedIn Campaign for Audio Precision

Company: Audio Precision (part of Axiometrix)
Objective: Drive high-quality B2B leads organically through LinkedIn to promote Audio Precision’s solutions in audio testing and measurement focusing on loudspeaker applications.

Campaign Goals:

• Increase Brand Visibility: Position Audio Precision as a leader in audio testing by showcasing the brand’s expertise and solutions on LinkedIn.

• Generate Qualified Leads: Attract and engage professionals in audio engineering, research, and product development.

Strategy and Execution:

1. Content Creation and Posting Strategy:
   Developed a series of LinkedIn posts centered on:

   • Key application: I produced an offer to download an application note for support engineers and technicians.

   • Product Education: Highlighted Audio Precision’s cutting-edge testing solutions with use-case scenarios and value propositions in the downloadable asset.

Results:

• Increased Engagement Rate: Achieved a 40% engagement increase compared to other published content that calendar year.

• Lead Growth: Generated over 19 MQLs within 5 days.