Values
As a marketing professional, I believe that success is not just about product launches, strategic events, and digital marketing metrics; it’s about the values that drive our decisions and shape the relationships we build.
Curiosity
Curiosity is the foundation of innovation and creativity. In marketing, it fuels my desire to continuously learn, explore new trends, and understand the ever-evolving needs of audiences. By asking the right questions (hello, motivational interviewing skillset) and challenging the status quo, I can uncover insights that lead to impactful, data-driven strategies. My curiosity allows me to craft messaging, strategies, events, and campaigns that are not just relevant but transformative.
Courage
Marketing is a space where bold ideas make the biggest impact (anyone remember Old Spice’s 2010 campaign?). Courage empowers me to step out of my comfort zone, try new approaches, and push boundaries. Whether it’s proposing an unconventional campaign or making tough decisions, I believe that taking calculated risks is essential for growth and progress. I am not afraid to advocate for creative solutions and embrace challenges as opportunities to drive meaningful change.
Kindness
Kindness is at the heart of how I interact with others—whether it’s my colleagues, clients, or audiences. I prioritize empathy and active listening in all my communications, striving to understand others’ perspectives and respond with respect. Building authentic, meaningful connections is the key to creating lasting partnerships and engaging content. In marketing, kindness helps me craft messages that resonate with audiences on a human level, fostering trust and loyalty.