Overview
As Product Marketing Manager (PMM) for ControlMap, a cybersecurity compliance SaaS product under ScalePad, I led the creation and execution of a comprehensive go-to-market (GTM) strategy, focusing on both enterprise and SMB segments. This role demanded precise messaging, cross-functional collaboration, and innovative demand-generation tactics to position ControlMap as a market leader.

Challenges

• Introducing a SaaS product to a competitive cybersecurity market.

• Targeting diverse customer personas across enterprise and SMB verticals.

• Driving adoption of a new product integration within tight timelines.

Solutions

• Strategic Positioning: Developed tailored positioning and messaging frameworks to resonate with distinct audience segments.

• Content-Driven Enablement: Produced high-quality resources, including presentations, case studies, and templates to support adoption.

• Demand Generation: Launched targeted email campaigns, achieving 30–40% open rates and driving awareness and engagement.

• Cross-Functional Collaboration: Worked closely with sales and product teams to align marketing efforts with departmental objectives.

• Competitive Insights: Conducted in-depth market analysis to refine product differentiation.

Results

• Delivered a highly successful product integration campaign in Fall 2023, achieving a 53% adoption rate within the first 30 days.

Takeaways
Through meticulous planning, collaboration, and execution, I demonstrated how strategic marketing can drive measurable results, solidify market presence, and foster customer trust in a competitive industry.